I found this great little making of video for an AIW themed Fashion shoot shot on the Alice Touring Exhibition I took round the Disney territories, here shown in Berlin below the Potsdamer Platz. It goes back a year or two but gives a good feel for the show and its marketing potential:
“Exclusive behind-the-scenes footage of Gala Magazine's Alice-inspired fashion shoot, against the backdrop of Disney's Alice in Wonderland Touring Exhibition”.